Travel retail is the number 1 market for The Dalmore, and it is an ever increasingly important stage to the consumers to showcase the brand. However, the outer packaging did not live up to The Dalmore’s modern luxury positioning, particularly at entry level. They wanted to be best in this channel. They wanted be desirable, and stand head and shoulders above the competition.
We designed a Travel Retail range of packaging for The Dalmore, with specific focus on the outer packaging.