‘…he sits on his porch, every sundown, smoking his pipe, reading his book and listening to the trill of the Kookaburra.’
A Portrait of…
…Old Man Sullivan
Create an exclusive owned brand Australian wine that will compete with the market leading brands and reduce brand dominance. A strong shelf presence is key whilst remaining premium. The design must be flexible enough to differentiate between varieties.
Client
Sainsbury’s
Scope of work
Brand Positioning & Naming
Art Direction
Packaging
