‘The closest thing to wearing nothing’
Feel Everything
With aspirations to extend the SKYN range beyond just condom products, the current packaging was deemed no longer fit for purpose. The existing design was short on flexibility to communicate the product and benefits and the new variants.
The project involved defining a new visual expression for the brand on-pack, with emphasis on visual disruption on shelf, and improved on-pack information hierarchies.
Client
Skyn
Scope of work
Brand Identity Redesign
Packaging Range Extension
Solution
The idea, to develop an ownable shape for visual disruption on shelf. It was important to develop a sensual shape by introducing curved lines for a softer approach whilst allowing each new variant to shine through.
