Purina saw a big opportunity to shake up the ‘indulgent’ snacks category with a new concept brand that would capitalise on a lack of distinctive products and engaging brands in market.

Purina Adventuros™ was developed to take advantage of this ‘everyday special’ white space and accelerate snacks growth across Europe.

Inspired by the wild, the range of mouthwatering treats creates everyday adventures for consumers and their little explorers!