Dadcastle United

Every Monday night, in Bowthorpe of Norwich, a special football league takes place.

From starting out as 12 unhappy, unhealthy, socially frustrated Dads meeting up on a Monday night to have a kick about, Match of the Dads have grown together as a group of over 180 Dads who play football and socialise every week, whilst also raising thousands of pounds for the Campaign Against Living Miserably (CALM) male mental health awareness and suicide prevention charity to help Dads and others in distress get the support they need.

Match of the Dads was created with the aim of enabling Dads to take a breather from the toils of daily life and recharge their fatherhood batteries, whilst also making new friends and partaking in a physical activity.

Approached by Dadcastle United, league winners of the 2020-2021 season, we were tasked to create their club football crest and kit colours, along with other collateral that would help bring the vision to life.



Visual Identity
Kit Design
Brand Guidelines


Selected Works

Root Coffee RoastersProject type

The DalmoreProject type

Sullivan's CreekPackaging Design

Tell me about
 your project.

Matt Barber
& Coffee drinker.

Find me
In the fine city of

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